Archive - January 2023

3 Ways To Transform Your Gym Routine

Getting into a good gym routine can be difficult, however we are here with three simple tips to transform it so you fall in love with exercise again! Exercise is so important for you, from increasing your bone density to building muscle, reducing the risk of chronic illness and helping mental health, so incorporating it into your life is really key. Follow these three steps and get ready to fall in love with exercise! 

Keep Variety In Your Routine

The first thing you should do to transform your gym routine is to make sure you’re keeping variety in your routine. You need to make sure that you are mixing it up throughout the week, so you might be doing weights three times a week, but then do something different on the other days, like go for a swim, a hike or have a cardio day. Not only will this help you to maximise your health, but rather than doing the same repetitive thing all the time, it will keep you engaged. 

We understand that consistency with your routine is also important in terms of progression, as you want to be doing similar exercises each week so that you know when you are able to lift heavier or run further. A great way to mix things up whilst maintaining this consistency is to have 2 or 3 core exercises for each muscle group that you stick to every week and you can benefit from the progress, but then have 2 or 3 exercises that you change every 4-6 weeks. This will help you to train a wider range of muscles, whilst also keeping you engaged mentally. If you run regularly, change out one of your long distance runs for some powerful sprint training. It is so refreshing to change things up slightly, so keeping variety in your routine is a great way to transform your gym routine. 

Train With A Friend On Heavy Days

Another great thing to do to transform your gym routine is to train with a friend on heavy days. So many people like working out on their own which is absolutely fine, but it can hold you back from reaching your potential in some areas. For example, you may feel like you can be lifting more on bench press, but are too nervous to ask a stranger to spot you and it’s not safe to increase the weight without that support. There are many different exercises like this, so a great thing to do is train with a friend on heavy days. They can spot you and you will be surprised at how much the moral support and the safety net of them spotting can improve your performance. So, give this a try and you may find a whole new lease of life with your gym routine! 

Get A New Outfit

This may sound trivial, but when you are working out in an outfit that doesn’t make you feel confident, doesn’t fit you properly or doesn’t support you, it can be so difficult to reach your full potential. You are unlikely to really put your all into the exercises, no matter what they are, so it’s time to invest in some new gym leggings, sports bras, shorts or joggers that fit you great, are squat proof and give you the support to smash any fitness goals you have. This is also really great for motivation, as when you know you love an outfit, you’re going to want to put it on and get in the gym! 

Marketing Your Fashion Brand In 2023

Are you a lover of fashion? Do you want to start your own fashion brand in 2023? There is lots of advice out there when it comes to starting a fashion brand. However, a lot of people can miss out on some crucial elements when it comes to the actual marketing of their fashion brand, and this means business owners miss out on a lot of customers. There are many different avenues to consider when it comes to starting your own fashion brand and marketing it, and incorporating some of these strategies when it comes to your marketing strategies can really kickstart your company. 

On-Point Branding

What sort of clothes do you sell, and who will be buying them? Your branding should reflect this closely to ensure that you’re going to be marketing to the right people. For example, if you’re selling women’s streetwear, your branding should reflect a modern young aesthetic that is in-tune with the general street-style look. Your website should also reflect your branding to encourage shoppers who visit your site to stay and look through your clothes. Your branding should be on-point in order to aid your marketing strategy. 

Social Media Marketing

Having a social media account to represent your company is one of the best ways you can encourage brand awareness amongst your target audience, particularly if your ideal demographic is younger people. Social media posts can allow you to communicate your branding much more effectively and reach a lot of people through social media. Having social media be an avenue in which customers can reach you can be a great way to increase communication with your core customer base. It is without a doubt one of the best ways you can market a fashion brand in 2023. 

Influencer Marketing

If the subculture of the clothes your brand sells has a lot of prominent influencers when it comes to that specific style, influencer marketing can be a great way to reach a targeted audience. As social media has become much more influential over people’s buying habits and personal style, bloggers and content creators have a lot of potential when it comes to marketing your company. A lot of them are more than happy to work with brands in order to promote their products on their social media platforms, which often have a lot of followers. It can be a great way to reach a younger audience, if that’s the demographic you are targeting. 


Search engine optimization can be a great way to make your company website rank higher on search engine results pages. It can be one of the best ways to attract organic traffic to your website and get a lot more people looking at your product line. SEO is incredibly diverse, and there are many different avenues that have worked well for a myriad of different fields. For example, Dental SEO has done really well in recent years. Finding an SEO strategy that works for your fashion brand can be a lot easier than you think. There are many prominent teachers on the internet that are talking about SEO, so you can do your research on it if you’re unfamiliar. 

Marketing your fashion brand could attract so many more customers to your website and clothes than without. It’s important to have a marketing strategy in place to really promote your clothing line.