Category - Tech

How is an HID Proximity Card Read?

A contactless proximity card is a low-frequency radio transmitter which connects with a card reader through a code. This code must be up to date and valid for the holder to gain access. If all goes well, the reader will allow the holder to pass through quickly and efficiently.

 

HID Proximity Cards iClass

 

HID proximity cards are also known as radio frequency identification cards. Radio frequency is used in a tonne of other products, and it is so well distributed to the point that this technology is actually pretty affordable! Due to its extensive use, the process has been refined so as an HID proximity card is as thin as a bank card. These cards are an advancement from swipe cards – more secure, just as compact and far more convenient!

 

An HID proximity card contains a chip that has been programmed with a unique code and a printed-circuit antenna. These cards don’t have batteries to charge themselves up, instead, the reader produces an electromagnetic field – known properly as the exciting field. This field creates enough energy for the card to spring to life and send its code. This code is specially encrypted to also communicate the owner’s name and any other additional information needed. This code is then decrypted by the reader, which will consequently allow access.  

These cards are highly secure. This is because the card has to be close to the reader so as the power needed can be generated and the code can be sent. Such a short distance results in a nearly unbreachable signal, making it one of the safest options for access cards!

 

HID Duo Proximity Cards

 

HID proximity cards are used for hotel room keys, access to the workplace, elevator use and for parking. They are favoured because they are more efficient than a swipe or scan system – making a company or building more functional and more organised. It is also very easy to alter the code that’s stored on these cards, meaning that access and identification information can be adjusted as needed. You can also see when a card has been used for attempted, and unsuccessful, entry. This is a great safety measure to put in place, as it can suggest when a card has fallen into the wrong hands. HID proximity cards can also be placed on hold or blocked when suspicious activity is going on.

HID proximity cards are read efficiently and securely. With so many benefits and precautions in place, there’s really no reason not to make your workplace more secure by investing in HID proximity cards!  

 

How Will 2019 Be A Year Of Change For Property Management?

Every new year brings with it a flurry of predictions and goals for the 12 months ahead across many industries. Real estate is no exception. The past few years have been turbulent in the property sector, largely due to the uncertainty due to Brexit. Fewer overseas investors are interested in snapping up property in the UK without knowing how well the economy will recover.

Similarly, property management companies are changing their style to suit the long-term renters and changing building regulations. In fact, it’s forecasted that the built-to-rent system will be in the spotlight, along with home improvements and a focus on health and safety.

Here’s a look at those predictions in more detail:

 

The Built-To-Rent System

The built-to-rent system has been in talks since 2017. It’s a system that attracted £2.4bn in investment for purpose-built blocks of rental homes. For tenants, it’s set to offer a more streamlined renting experience with the personalised, superior quality style property management Manchester and other main cities are famed for. They’re tailored towards “hard-working professionals” with a monthly rent price-tag to match. These private rental communities are, on average, 11% more expensive than other rental properties in their area.

Property management will be forced to give the same care and attention to residential properties as they already do to commercial property management. This is because the calibre of the new BTR homes is much higher, offering tenants a new standard of renting. Many developments include amenities such as gyms, cinema rooms, communal lounges and gardens. Residents will no longer stand for below-par property management in response to the premium prices.

2019 is set to be the year where the built-to-rent system truly takes off in areas up and down the country. It’s also great for investors who have been put-off by Brexit, offering them a more secure scheme to be a part of. It’s anticipated that property buyers from the USA, France, Canada and Spain will be entering the UK property market as a result of the system. Additionally, because the built-to-rent scheme has the potential to fulfil the demand for homes and improve conditions for renters, many have backed it as an efficient way to solve the UK housing crisis.

 

Improving, Not Moving

Homeowners are taking advantage of easy credit, meaning that they can install a new kitchen or extension for virtually nothing if they manage their borrowings right. Building on your existing home has always been an appealing factor to property owners, adding a great deal of value to the house. Whether it’s a simple conservatory, loft conversion or full scale extension, home improvements could be the way forward for many. Many believe that because of Brexit, home owners will be less inclined to move house or upscale this year, meaning that renovations may prove to be even more popular.

It’s also great news for property management companies or landlords, who are presented with opportunities to potentially expand their property by a number of rooms or even another floor. Home owner’s not wanting to budge also makes it difficult for young professionals to enter the property ladder – which is there the aforementioned built-to-rent may come into play. More young people are inclined to rent than consider moving into a house, a trend which is predicted to continue this year.

 

Health and Safety

After the Grenfell Tower tragedy in the UK, the aspect of health and safety has been raised as a matter of upmost importance for every property management company. In 2017 and 2018, we saw a call for action in removing unsafe cladding from buildings. The Grenfell Tower property management company claimed the blame lied with Kensington & Chelsea council. Council’s up and down the country were forced to re-evaluate their current practices in regulation over construction and property management companies. In 2019, it’s expected that health and safety will be stepped up a notch to meet the high standards now in place. For property managers, this may mean spending more money per property than they did previously.

 

A Year of Change for the Better

The year ahead is certainly looking busy for changing property management practices. Not only will commercial property management be revisited, but it may be that residential property is also managed to the same degree. This has been long overdue, with more needing to be done about exploitative estate agents, unfair agency fees and improved safety checks.

Furthermore, it will be interesting to see whether the proposed built-to-rent system is able to alleviate some of the concerns the UK government has about the housing crisis. As with all predictions, it’s yet to be seen whether any come into fruition over the course of 2019. The only thing certain is that it will be an unprecedented year for the housing market thanks to Brexit.

USA Car Rental: The Secrets of a Budget Trip

For many of us, car rental is not interesting until we go on vacation. As soon as you have planned your trip, you start thinking about how and where to rent a car. Regardless of whether you need to pick up car rental in Ames IA, or Los Angeles, it will be a great way to travel throughout the United States.

Unfortunately, we often spend too much time and money when searching for the car that we don’t actually need at all. Do you want to find out how not to overpay on car rental and make your trip budget? Then the following tips will help you to greatly save on car rental in the USA…

  1. Don’t book a rental car through a travel agency.

National green

(photo by Sandra Mello)

How do travel agencies make money? Everything is very simple. They earn on commissions that are got from customers. The rule is: the higher the price of the voucher – the greater the profit of the agency. Any travel agency wants to earn as much as possible, so you are often imposed such additional services, as buying a ticket, excursions and car rental. With car rental, they also tend to make a profit. In fact, you need only a few minutes to book a rental car. What’s more, you can order a certain car that you want to drive in the country of upcoming stay.

 

  1. Book your car as early as possible

Intel Demo

Similarly to air tickets, the closer the date for which you need a car, the more expensive car rental. The biggest increase in the cost of car rental can occur shortly before such holidays as Christmas. The fact is that at such dates the demand for rental cars is very high and the companies that provide rental vehicles are not averse to making money on this, raising prices for services. Indeed, despite the increase in prices, people will still rent cars for any money.

Therefore, booking a car in advance will save you money and provide an opportunity for a greater choice of cars.

 

  1. Compare offers of different companies

Comparing different car rental deals is a great way to find a company that offers the best rental prices. So, check out several car hire providers at once in order to visually compare their conditions and select the best company, or just use a special car rental aggregator. When choosing a service provider, pay attention to the following items: no booking fee and no payment for canceling a reservation.

RCF: Alamo Rent A Car

Also, don’t forget to clarify where you need to pick up the vehicle. The most convenient way is to choose a company that has the opportunity to provide you a car at the airport, railway station or at the hotel.

 

  1. Check out different pick up locations

Do you know that car hire at the airport is much more expensive than the service of the same company in city? This is due to the fact that car rental agency pays a lot of money to the airport for parking, and various additional fees. Therefore, the cost of services at the airport is much more expensive.

Ready to go

(photo by Steven Brandist)

In addition, the company sets a higher rental rate, because of the convenience for the client. Of course, if you order a car for one or two days, the difference may not be significant between the company working at the airport and the same company offering services in the city.

However, if you plan to rent a car for a week or a longer period, the overpayment can be significant. So, before booking a car at the airport, compare the prices of different providers and locations. It’s possible to order a much cheaper car in the city, even with the condition of delivery of the vehicle to the airport.

 

  1. Don’t forget to refuel the car

Some car hire providers can charge a higher fee if you return your car with not a full tank of gasoline. Therefore, before dropping off the vehicle, don’t forget to fill the tank at the nearest gas station. In some companies, in the case of not filling the full fuel tank, you will be charged twice as much as the gasoline price in the region of your stay.

Gas Station

Of course, take a check at the gas station, so that in case of a dispute about the amount of fuel you can prove that you have fulfilled all the conditions of the contract.

 

  1. Consider an economy car

You don’t have to take a car that consumes a lot of fuel. If it makes no difference to you by what car to travel on vacation, then rent a compact or economy car. As a result, you can save money.

2012 Ford Focus ST

Of course, the Mercedes S-Class looks impressive and you will certainly feel comfortable in it, but if you don’t need such a model, then this is a great way to save some money. By the way, you can spend it on other pleasures on vacation.

 

  1. Pay attention to insurance

Island Vehicle rentals

(photo by RarotongaAirport CarHire)

Car insurance terms may vary depending on the state, but in general, almost all rental cars have damage insurance called CDW. Specify the size of the liability limit for damage in the event that you become the cause of the accident. It’s necessary that the minimum liability limit was not less than $1000-2000 dollars. Otherwise, even for a minor scratch in an accident, you can pay a lot of money. You can also buy extended insurance of your liability to third parties, but its price will be little higher.

 

Digital Marketing Strategy for your Website Design

Digital Marketing strategy for your website design

A lot of businesses, be it big, small or medium, have their own websites. Some of those websites do not even function properly and have a really bad design. This is not really their fault.

Most clients that give out their technological requirements to a web design agency, is majorly because they themselves do not have enough knowledge about web design. So businesses end up collaborating with lousy developers only to cut some cost. These developers are also not proficient enough to help with the digital marketing strategy. Today, we will take a look at some important digital marketing tips that must be considered when designing a website.

Collaborate with a professional designer

The initial step is to find the most suitable designer for your website. This is not something that you decide once and just go on with it. This needs your attention and creative inputs as well to match the designer’s innovation and skills. If you have the right website designer to partner with, you can allow them to take you in the right direction. You must communicate what your company is about, what are the values that you are trying to match, and what business you do. This way you can let web design drive your marketing strategy.

Utilizing the power of design

Once the bond between you and your web designer is established, you can start utilizing the power of design to drive your marketing strategies. This is where you can allow your website designer to get completely involved in your digital marketing strategies and efforts. Designers are definitely much more creative and innovative compared to regular people. So if you are looking to create something revolutionary, look for a great designer. Hire a web design agency that can interpret your vision and translate it something extraordinary and make your users understand and appreciate your website.

Creating your first experience

When it comes to having a website and your business depending on your website, it is really important to create a good first experience. You need to offer a positive experience otherwise you will lose a lot of potential customers because of the bad design. A lot of businesses go through this daily. If you think your landing pages need a change, make sure that you tell your web designer about this. Tell your website design agency about your goals for the landing page, and the designers will tell you the right solution to figure this out.

You cannot make changes every few days and expect it work. If you do this, then you must accept that your business is running at low efficiency and is unable to convert traffic. You must also get the designers involved to create banners for your pay-per-click campaigns. Even if you need to add images or videos to your website, make sure you inform your web designer. The only way to be successful is to allow your web designer to get involved at every stage. This will help you establish your brand and create a business identity.

Conclusion

To be successful at attracting traffic to your website and turning that traffic into sales, you really need to partner with the best available web design agency. For this, you will need to take their creative inputs as well and involve them at every stage of web design. You must understand where you are lacking when things are not working out. You do not have to be lousy just because you do not know how to do it. Hire a good web design team that will help you create a good website.

Increase your online revenue with hostgator Enterprise Server

Hostgator has been a most recognize name in web hosting. It have been spread their industry or firm universally. Hostgator have few of different options to make an existence of your business online. It has built all plans to keep in mind the budget and necessity of users. Hostgator business hosting services involves a lot of things that surely precedes your mission.

Hostgator gives the hosting services in various server foam. Users choose these according to their need of business or website. Hostgator provides the freedom to users fully root access with fully or semi managed options. Its affordable web hosting plans are featured with unlimited bandwidth, excellent hardware configuration and use of latest cpanel.

Primary features of Hostgator  

Hosgator offers shared hosting, dedicated, VPS, reseller, cloud and wordpress hosting.  All plan of Hostgator servers are divided in three sub categories. These plans have different specified services and features. Plans are built for all level of website and users. Enterprises plan is the highest level plan of Hostgator that have unlimited services.  Some of primary features of hostgator are given below:

  • VPS, Shared, Reseller, cloud and dedicated hosting
  • Website builder
  • 99% uptime
  • Unlimited storage and bandwidth
  • Unlimited number of domains
  • cPanel
  • One-click WordPress installation
  • Unlimited email addresses
  • Free and easy website migration
  • Unlimited FTP account
  • Unlimited MYSQL database
  • Unlimited Disk space
  • Unlimited Email
  • Free dedicated IP
  • Free SSL certificate

Benefits of Enterprises server

A level of plan is so high so the service, security and strength are high of these business plans. Hostgator have been design business plan for large organization website hosting service. Most of business website hosting service is given to Hostgator. The reason to take Hosgator enterprises plans are as follows.

Incredible performance

You want to compete the other business site of same server. Hostgator will give you complete control and use of server. It gives an unlimited bandwidth and ability to use all that bandwidth on need. You can use your server’s space fully and utilize it. You could get a best performance website.

Best Uptime and security

Enterprises servers plan are built to perform high level of uptime for site that have high level of traffic. Free SSL certificates integrated with plans gives full security to your website data.

Ability to scale

Highest security, performance, uptime and resources make able to your site, good performing. That can handle spikes of traffic with get growth in site or business.  Business plan should be ready to take burden to heavy traffic. With this plan your business site always able to high growth of traffic with best performance.

You have a better understanding of enterprises plan of Hostgator. Hostgator have various a reasonable amount according to features included. Hostgator coupon could help you more about hosting deal. It will deduct a lot of amount. For operate high level of website with greatest performance of business website, Hostgator will be a best option.

Understanding the Benefits of Screen Recording Software

Screen recording software is really quite self-explanatory and will provide you with the means to capture video footage from your screen. On the surface that may seem like it will only be useful in certain types of situations, but in actual fact, screen recording has numerous benefits.

Understanding those benefits is the first step to being able to take advantage of them.

A Tool to Save and Create Content

Overall the best way to look at screen recording software is as a tool to save and create content. Because it can record your screen it can be used to save anything that is on it – just as a screenshot would, but in video form instead.

The footage that you’re able to record can also be used to create content of various types. Essentially if there is any type of video that requires footage of something digital – screen recording is the best way to capture it.

As a tool to save and create content there are several key benefits to using screen recording software:

  • Clearly, show actions that are being performed on a computer involving any software or digital product. It could be for a how-to guide or to give someone a quick helping hand.
  • Save footage of issues and bugs to make it easier to communicate the problem when requesting assistance. It is possible to upload such videos to YouTube or social media and then share them with others when asking for help.
  • Save video content such as online streaming videos or any other variety that happens to be playing on your screen. In fact, screen recording can be used to save video calls from platforms such as Skype or Google Hangouts as well – which in turn can be used to create content such as expert interviews.
  • Record a log of activities that are being performed on a computer for future reference. At times this is used in workplaces to track activity on computers, either for security reasons or to ensure that any issues can be traced back to their source.

Odds are you’re starting to see that screen recording can be used in a wider range of situations than you may have initially assumed. In fact, because you’re able to save anything that you need from your screen it can be very versatile.

Conclusion

To be perfectly honest there is nothing else that compares to screen recording as a tool to record and save content from a screen. The next best thing would be screenshots, but videos are able to capture and communicate far more effectively than any image – and all you need is a video recorder for PC such as Movavi Screen Recorder Studio.

Make no mistake there are lots of other benefits that can be gained by using screen recording software, and as you explore its capabilities you’ll undoubtedly find ways it is able to help you on a regular basis. Over time it may even become an indispensable tool that plays a vital part in enabling you to perform various tasks.

Impact on local store owners from online grocery delivering system

The technology keeps on changing every day. The Internet has connected each and every person from all directions of the earth. With the introduction of the internet, it has caused changes in every little thing. Everything has now become easily accessible even when sitting at home and doing nothing. The Internet has introduced us to the online ordering system. The introduction to online ordering and delivering system has changed the whole scenario of every industry as it is delivering everything with only a few clicks of the user.

Effects of Online Ordering System

With the introduction of e-commerce, everything has become easier as the payment of purchased goods can be done by card or an e-wallet system. Even cash on delivery option is available for every product. Due to attractive promo codes and offers the shipping charges are either decreased or even not applied. This all has resulted in higher demand and growth of an online retail business. The startups in the online retail industry have cost the local retail industry a huge decrease in earnings. Because of the attractive offers and easy delivering system, it sometimes cost less than buying it from local sellers. This affects the business of local retailers.

E-Commerce is taking over in each and every category of retail industry. Electronics, clothes, footwear, jewelry and what not. Even they take the order of monthly groceries and deliver to your doorstep. Before the launch of applications or websites for ordering groceries online, the customer had to visit the local store and buy everything by himself/herself. But now applications like Instacart has taken up the responsibility of providing groceries to the doorstep of the customer.

Ordering Groceries Online With InstaCart

The customers can order the groceries online and they do not need to go to any local grocery store and ask for goods. The application will take care of it. It will take the order from a user and provide the ordered products from the local store only. It will notify the local store owner of the requirements of the user and the shop owner will use the delivery system provided by the application to deliver the order to the user. The payment of ordered things can be done either via card or cash or an e-wallet system. It does not limit itself until here. These applications also provide exclusive offers which are successful in attracting customers towards them. With the medium of such offers, the advertisement of certain brands or items can be done effectively. They also take good care of products/groceries when in transit. Which allows the items to remain in the fresh or unbroken state during transition also. As the delivery is to be done from local shops only, it takes less time to deliver these items to the customer. Also, the customer can schedule the delivery of items by “buy later” option. The customers can also track the order in transit and can contact the delivery person also.

Thus the Instacart works as the mediator between the buyer and the shop owner. It arranges the delivery of items from the shop owners who are well known in the local market and thus guarantees best products or from the store user was used to buy groceries. Hence the user has been assured for the quality of products being the best as either he/she has already bought products from the store in past or the store is known locally for providing best quality products that the Instacart is ordering from now. Hence it provides a business opportunity for local store owners and delivery persons along with ensuring the best quality products to the buyer. So this application is more likely to increase the earning of stores that are registered with it. So the belief of negative impact on the business of local shop owners is proved to be a myth.

Opportunity Knocks!!

An application like this turns out to be a better opportunity for entrepreneurs. They can own such application or website and work as a mediator between customer and shop owner. But owning one such application or website demands a higher need for investments. But the small startups cannot support such expensive needs. Also if they are owning one such application or website, it will need an entire staff for the maintenance of this application or website. Which results in higher consumption of money.

If an option is available which includes the ownership of application along with the assurance of fewer charges required after maintenance than that is an opportunity to grab right away. With the current trend of on-demand applications like instacart clone it is possible. This option helps in owning a similar application which works just like Instacart and comes with a benefit of costing fewer charges. It will cost less and you can demand changes in it whenever it is required. Also, the attractive features of it turn out to be more user-friendly and are beneficial for increasing earnings.

Benefits of Using OCR Technology

In recent years, computer work is increasing day by day. You all have a series of files and you waste your valuable hours typing the same information again and again. Your fingers must be aching from the constant typing and copying every character mentioned in the text of the file There seems to be no option. You must thankful to the technology called OCR (Optical Character Recognition) which gives you some truly necessary relief. This technology is capable to deliver you editing, file scanning, and insertion and allows you to make content without the dreary typing. It delivers superior document support and storage and enhances every office environment.

 

Download JPG to Word Converter Here

 

OCR technology allows converting printed or hard copy content into digital files. It makes the data entry work easier. It is used to transfer the documents such as industry articles, payrolls, invoices, tax documents, financial statements, legal filings and contact information to PCs, tablets and more. OCR syncs them to each framework and ensures automated presentations.

The company Soft Solutions has developed the software named JPG to Word Converter which is basically developed to fulfill all these requirements. The procedure for converting the file is very simple. First of all, you need to download the software and then, there are some steps you have to carry out:

 

  1. Once the download is completed, install the software.
  2. Now, select the image file you want to convert. You can take the scanned file as well.
  3. Choose the output format “Word (Doc)”.
  4. Select the desired language and check the “Auto Rotate” and “Auto Skew” options to correct the rotation and the skew of the file.
  5. It is time to click the option “Save”. Your file conversion is done in just few minutes.

In summary

JPG to Word Converter is worthwhile for the people who have a daily task of converting the image file. It is capable to convert your document in any format like PDF, DOC, and HTML. You obtain lots of features at one platform. Also, it makes your work error free. Hence, I suggest tech users select this software to do the work of converting the file effectively.

5 Cybersecurity Measures All Small Businesses Should Take

marstechnology

The concept of cybersecurity is generally associated with absolutely massive corporations that typically have whole IT departments for the express purpose of protecting their IT environment. Add to that the fact that they have to make sure that the highly confidential data at their disposal such as credit card numbers and other critically important personal information of literally millions of customers are taken into account.

Here, it is very important to realize that such cyber threats are really not exclusive to big businesses alone.  On the contrary, various small businesses that are also successfully using much the same technology are now unfortunately just as vulnerable to different system infiltrations. This means that they are now also placing proprietary information, their customer data, and many other important cyber assets in dire jeopardy. With the only difference being that they do not have the resources to undertake the kind of sweeping anti-hacking measures that their large corporation counterparts can do so, with ease.

However, it is not always doom and gloom for them since there are a few measures that they can take in order to ensure that their data remains as safe and secure as ever before. Let us take a quick look at these measures that require few resources, but a lot of common sense.

  • Keep your Employees both Informed and Updated

The age-old adage “forewarned is forearmed’ hold as true today as it has ever done before, at any time in history.  You should do well to remember that all it takes is one of your employees to say the wrong thing to the wrong person or open the wrong attachment and you are pretty much done for. That is, your whole system can easily be compromised.

As a matter of fact, the staff member can fall for what is colloquially referred to as a ‘phishing scheme.’ If your employees use an ‘easy to guess’ password, then this can easily result in your data being compromised, in the long run.

  • Rotate All of Your Passwords on a Periodic Basis

This may seem like a really simple step, but unfortunately, it is one that many, if not most small businesses tend to often miss. Remember, the longer you use the same password in the same organization, the easier it will be for outsiders to break through into your network. However, changing passwords on a periodic basis can help put a stop to this otherwise egregious practice. In fact, Experts in Cybersecurity Virginia also highly recommend this practice.

  • Secure Your Wi-Fi Network

Having a fully functional Wi-Fi is a pretty obvious work necessity, but, you have to make sure that your network is as secure as it is possible. If you are using an open or unsecured network, then you should do well to remember that the same can be easily accessed by just about anyone and everyone. If the hacker is determined enough, he will be able to easily gain wide-ranging access to your LAN based shared files, emails, and just about any other sort of transmitted information.

  • Always Create Backups

Since cyber attacks are an unfortunate reality of our times, it is always prudent to opt for backups on a regular basis. This way, should the information be either stolen or in case it goes missing then you will be able to recover all the important work, easily enough. Furthermore, backups should be created at multiple places to ensure maximum security.

  • Always Install Highly Reliable Anti-Virus Software

Under no circumstances should you ever be stingy with your cyber security related software programs. That is, there is virtually no point in relying on free software downloads to protect your otherwise highly critical data. As a matter of fact, not only you should you go for the best anti-hacking as well as anti-virus software? Also, make sure that they are kept as up to date, as possible.

  • Conclusion

In the light of the above, we can see that any small business can protect their confidential data, with a bit of foresight and common sense.

Preparing Your Business for Christmas

Christmas is coming and with it the biggest retail opportunities of the year. Black Friday, and the shopping season that follows gives retail businesses as much as 40% of their yearly sales, which makes it the single most important 60 day period of the year.

It’s an unfortunate truth that these all-important customers won’t just seek you out by themselves, and when they do come, you’re not just going to be able to operate as normal. You need to prepare, getting the message out that your brand is just what people need for Christmas and ensure that you’re in a position to fulfil that promise. One good Christmas taking lots of orders is good news in the short term but if you can’t fulfil those orders in a timely fashion you’re going to destroy your brand in customers’ eyes and may well not be there when next Christmas comes around.

Today we’re taking a look at how you can prepare your business for Christmas to get the maximum amount out of the season when customers are simply lining up to give you their money.

Brand Readiness

Think of your brand as a beacon: it’s what lets customers know you’re there and the right choice for them. If it’s not strong enough, not shown in the right times or places, or to the right people, your ideal customers might never even know you’re there!

It’s important to do your research in the run up to Christmas to make sure you know where to target your research to reach the ride people and strengthen your brand. Brand tracking surveys will tell you how customers rate your business against your rivals and, crucially, why. If you perform this sort of check regularly you’ll spot any problems soon enough to course correct and know exactly how to tune your festive marketing to attract the maximum number of people!

Keeping Your Promises

Recent reports show that the post-purchasing experience is far more important than you might think. 86% of consumers in a recent survey have said their experience after purchasing makes all the difference in their decision to buy again.

Getting ready for Christmas means checking your supply chains, making sure they’re ready to perform under pressure. The same survey showed that people were at least as impressed by clear communication in the event of delays as they are by short delivery times, so giving a more realistic quote for how long customers might be waiting, and having a proactive policy in place in case of problems could make all the difference between Christmas as a one off success and Christmas as a time when you welcome of lots of new regular customers to your business.